LensLlama

About LensLlama™

A market for independents — on both sides of the lens.

Lex makes the introductions. You keep doing what you do best.

Independent eye care has spent twenty-five years watching the market consolidate around it. Big lab chains, big retail chains, big insurance networks. LensLlama opens up business that simply wasn’t there before — connecting independent practices and independent labs, and the new revenue that grows between them.

Kim Williams, founder of LensLlama

Founder

Kim Williams

Former NCLE-licensed & OD office manager, and the kind of person who’s a little obsessed with making things better.

This product was formed by consulting several optical industry experts with over 20 years of experience each. It will be informed ongoing with feedback from, and collaboration with, the user community — indie ECPs and labs — so it works best for both.

LensLlama is a product of Foundry Lane LLC (dba LensLlama). On the web at lensllama.net.

Where we are today

In active build

Database schema, auth, 5-step order flow and patient-data-free architecture complete or in final iteration.

Coming up

Lab comparison ranking, lab onboarding, pricing ingestion, payments, lens catalog, printable tickets, shipping labels.

Public launch

Fall 2026. Founding rates open until filled.